Responsible Social Media

Experts Lee Neubecker and Dr. Nicole Konkel make suggestions that will help make your LinkedIn profile look attractive to to an employer.

Prospecting for a new career can be a daunting task. Suddenly, you’re overcome by a huge tsunami of anxiety by just knowing a prospective employer will be looking at your social media presence. Take a deep breath, your new career will be within reach after you watch this video.

President & CEO Lee Neubecker and Human Resource Executive, Dr. Nicole Konkel offer responsible social media tips that will polish your LinkedIn profile and make you stand out. Their tips will help you establish a digital resume that will catapult you to a new career.

Part 3 in our Three-Part Series on Social Media Do’s and Dont’s

Responsible Social Media

The video transcript follows

Lee Neubecker: Hi I’m back again with Dr. Nicole Konkel who’s an organizational development expert. And I asked her to come on to continue our earlier series talking about social media do’s and don’ts as it relates to being an employee. And so thanks for being on the show again, Nicole.

Nicole Konkel: Oh, no problem my pleasure Lee. Thanks for having me.

LN: So we talked a little bit about some of the things that you shouldn’t do. Can you tell people who are in an active job search mode, hoping to maybe work at your firm or some other firm? What are the things that you would suggest that they do as it relates to making their LinkedIn profile look attractive to an employer?

NK: Sure. So I always will tell people when you’re looking, actively searching for employment, make sure your LinkedIn page is open. I would caution you if you’re currently employed not to have a situation where you are shown as actively looking or actively interested in recruiters contacting you because obviously your current employer can see that. But what I want to make sure of is that your page is professional. Professional means no spelling and grammar errors. Professionalism also means outlining what your accomplishments have been. One of the things that people do when they’re looking for jobs is we want to talk about results, and not just job duties, but results. And so to make a big focus on that on your LinkedIn page.

LN: And certainly not having typos.

NK: Please no typos. No typos, no grammatically incorrect sentences, speak about yourself in the first person. You are selling yourself on LinkedIn, essentially and you want people to read that and say, “I want to contact this person.”

LN: And speaking of contact, what would you recommend people do with regard to the contact information tip?

NK: Well, I really, really encourage people to have a professional email address. So nothing with any sort of sexual innuendos. I would also say nothing that’s related to your birthday. Unfortunately age discrimination is is something that is real. And so we don’t want to have that be out there. And so I would just say my email address is Nicole, my former name [email protected] That’s what I wanted people to see. And so that’s what email I use when I’m in a job search.

LN: Now, what about the photo? What are your thoughts on what you’ve seen with LinkedIn photos, what’s worked, what hasn’t worked?

NK: What doesn’t work is a picture of your dog. What doesn’t work are selfies. I think that in this day and age, we all have the opportunity to have a professional headshot. There is no other type of photo that should be on LinkedIn In my opinion, other than a professional headshot. Even if you have to do it with your own iPhone or Android device, we are able to do that. But you should be in professional clothing, you should look like you are going on a job interview in that photo.

LN: And if you’re on a budget, you can use services like Upwork and find a photographer, that if you’re patient and flexible, you should be able to get a professional headsetset.org or even go to, one of the department store.

NK: Absolutely, I mean, you can easily do a professional headshot for $20 easily.

LN: And the other thing too is you can actually hire people who are professionals in HR to help edit your LinkedIn and give you that critique.

NK: Yes. Yes. I do believe there’s value in that. I do think that you should work with people that are reputable. Not everybody that says that they look at LinkedIn profiles and resumes should be and so I think you should look at some examples of work that they’ve done in the past to see if that’s something that will be beneficial to you moving forward. But in no time should you go into that thinking if this person does my resume or does my LinkedIn page, I’m automatically going to get a job. It’s still putting your best foot forward out there with all different types of aspects that are necessary for the job search.

LN: I’d like to see certification.

NK: For sure

LN: Papers, I especially like to see that the person can write.

NK: Right.

LN: That’s not appropriate for all positions, but it’s helpful.

NK: For sure. Even if there is maybe you’re not the perfect grammatical person, you should be in your LinkedIn profile.

LN: You can get someone who has to check your page.

NK: Yes, exactly. And so there’s really not a reason why that should not be happening.

LN: What are your thoughts about, what’s your opinion when you see an employee that has reviews and how would you advise people to approach the review section?

NK: On LinkedIn?

LN: On LinkedIn.

NK: I honestly as an employer, don’t really pay attention much to the review section. But when I have, I’ve looked at the person that’s actually writing the review. I’ve actually gone in and clicked on their profile to see what role they actually have, how that person has interacted in the past. If it’s a former employer, that’s always good, for you to have a former boss or, supervisor or colleague, but it should definitely be a professional review. If you want to go have your friends to review so make sure they’re professional and they’re talking about work.

LN: I agree with that it when I look at the reviews if the reviews are written from people who clearly were a peer review helps as well.

NK: Sure.

LN: If it’s a supervisory review it means more, but I also look at the quality and caliber of the writing of the reviewers. So you don’t want to have someone writing a review on your page that has grammatical doesn’t really speak well.

NK: Right.

LN: But I also look to see if It’s a review swap. Because essentially, the effective way to get a review is to write one. So I’ll look at the profiles to see that as well.

NK: Right. I think that that’s true. I think the most valuable review is from a former supervisor or a current supervisor that’s talking about your current work. When people are reviewing they should be talking about the results that you’ve done. It’s you know, John is a great person, is great, but it doesn’t tell a potential employer anything about how you’re going to be for them if they hire you.

LN: Something like John came in, took over our factory project, realigned the team, achieved a 20% growth and sales and 10% improvement and profitability that’s kind of action-oriented.

NK: Action-oriented is really what is going to get you noticed. When we’re talking about reviews when we’re talking about your resume when we’re talking about LinkedIn.

LN: Are there any other thoughts you have before we wrap up? NK: I just want people to know that LinkedIn is a great tool. But the best tool for actually getting whatever opportunity that you want and keeping it or being successful is being the best you, whether you’re in private or in social media. And so always keep that in mind. We are always under a radar, somebody is always looking at

NK: And so how do you want that to be viewed in the future

LN: Great. Well thank you so much for being on the show.

NK: Thank you for having me, Lee.

Watch Part 1 and 2 of our Social Media Do’s and Don’t Series

Learn more about how to create a LinkedIn profile

https://www.learnhowtobecome.org/career-resource-center/how-to-create-linkedin-profile/

Careerbuilder.com gives advice

http://press.careerbuilder.com/2018-08-09-More-Than-Half-of-Employers-Have-Found-Content-on-Social-Media-That-Caused-Them-NOT-to-Hire-a-Candidate-According-to-Recent-CareerBuilder-Survey

Social Media Yourself to Your Dream Job!

Hiring Managers are looking at your social media history so candidates should be doing the same. Everyone should be doing their homework. Lee Neubecker and Dr. Nicole Konkel discuss the how to use social media reconnaissance techniques to prepare for your next interview.

Keys to using social media reconnaissance before your interview

Social media is a valuable research tool to discover key hiring decision-makers when preparing to interview for your dream job. Matchmaking for that ideal employer-employee fit is now a two-way street. Hiring managers are looking at your LinkedIn, Facebook and other social media sites. Career seekers should be doing the same to prepare for that next interview. Job seekers are also looking at various websites to get a better understanding of the company’s culture, people and expectations. Performing your own homework including looking at online reviews from current and past employees can provide you a leg up on the day of your interview. Social media sites such as GlassDoor.com, Linkedin.com and even Facebook.com or Twitter.com may provide you with important insights that will enable you to ask thoughtful questions that demonstrate a deeper understanding of the prospective hiring organization.

President & CEO of Enigma Forensics, Lee Neubecker and Human Resource Executive, Dr. Nicole Konkel urge everyone to use all the social media tools to your best ability. Performing advanced social media reconnaissance of your prospective employer’s social media profile as well as your likely interviewers can provide you a leg up when you arrive for your interview. Listen to these important interview prep tips for seasoned experts in HR and online social media reconnaissance.

Preparing For An Interview

Lee Neubecker: Hi I’m back again with Dr. Nicole Konkel who’s an organizational design and development expert.

Nicole Konkel: Sure, yep, hi Lee. Great to be here again.

LN: And glad to have you on. I’ve asked Nicole to provide some insight to people out there on my network, as well as hers, that are looking for a job, in terms of what they should be doing to before they apply to their position, to make sure they’re well-prepared and they get off on the right foot. And that it’s a good fit.

NK: Sure, so Lee, I think it’s really important for you as a job seeker to interview and research the company that you’re applying for or applying to just as much as they’re going to do for you or to you. And so that means looking at social websites which will give you employee reviews and listen and not every review, most people don’t go to reviews to write good things. So we have to look at that and say who is giving this review? But look for patterns, look for employees saying the same things over and over again. That may not be any part of a culture that you would want to be in. Look for trends, look for better business bureau scores. Look for information on their current employees and look them up, look up their leadership teams.

LN: Now, I understand at least from reading that one of the most important determinants of someone’s happiness in a role in the relationship with their supervisor.

NK: For sure. LN: So would you recommend trying to find out who’s hiring for the role you’re applying for?

NK: Absolutely, you should definitely know who your potential supervisor is going to be. You should know if it’s a replacement position, why the last person left. You should ask these questions to every person that you interview with. Because what I can guarantee you is, in job searches that I do, I’m interviewing with multiple executives and companies. And every one of them is going to give you a somewhat different answer. While it may get you to the same place, it’s going to be a different answer and it’s going to give you a lot of insight.

LN: Well, I know too there are premium subscriptions you can sign up for, like in Linked In, that will give you more options where you can do the searching. And it might be helpful for you to know, who’s working at ACME Corp.?

NK: For sure.

LN: If you pay a little bit more you can see the employees you can tell who’s a second-degree connection, a third-degree connection.

NK: Sure.

LN: And if you happen to know someone in common, especially if you reach out to them before

LN: You can get intel on the person or the people working there that can really bolster your chances I’d think.

NK: Right, definitely a connection is going to be a really good step in getting you in the door for an interview. Versus just sending your resume like the other four hundred and ninety-nine people and hope that someone sees it. Most of the time they don’t get past the first 30. So I definitely feel, I don’t necessarily think you have to pay for additional services, I think a lot of that is out there for us to see for free. But definitely some benefits if you have the means to do so to get that additional information.

LN: Well, one of the things that people might not know about is that if you paid for the premium membership then you’ve already applied for a job at ACME Corp. you can see who’s clicking on your profile.

NK: Yes.

LN: And then you can tell who’s likely going to interview you. So without them even having to disclose who’s going to interview you you might be able to find out their interests, what shows they like.

NK: Yes.

LN: There’s a website called PQ, you can dig, you might be able to get details on their social media. The more homework you do, it always impresses people, you just don’t want to creep them out.

NK: Right.

LN: It’s okay to say “I looked online, I’m interested in your company” “I understand you do this and that.”

NK: Right.

LN: But it’s okay to say, “Oh I looked online probably the better that interview will go.

NK: Absolutely, I think it is very important to have details on those individuals are really like, “Oh wow. You looked me up?” Now, I wouldn’t necessarily say, “Hey, I saw it on Facebook “that you and your three kids went on vacation last week.” But I would keep it to the more professional accomplishments. If they have any reviews on Linked In that people have written for them, bring those things up because that only helps you.

LN: I recommend too that everyone consider making their own branded blog, like Dr. Nicole or I’ve got Leeneubecker.com because from time to time you move from company to company or you might sell a firm like I sold my firm, and someone wants to connect with you.
NK:
Exactly.

LN: When that happens, you have to be accessible.

NK: Right.

LN: And sometimes you lose control over your old workplace email, which raises another important point. Do no use your company email on your Linked In account.

NK: Please don’t.

LN: Because you might find yourself suddenly severed from your job and you’ll lose all your connections.

NK: Right, you in any social media that is yours, you should be using your own information, not your company.

LN: That’s right, oh, I think we’ve got a like on our Linked In. Well, thanks a bunch for being on the show, this is great

NK: Well, thank you for having me, Lee.

LN: Thank you.

Social Media In the Workplace

Think twice before you post anything. This is just a tidbit of advice discussed with Forensic Expert Lee Neubecker and Human Resource Executive Dr. Nicole Konkel.

People are an organization’s most important resource.  These same people spend a large part of their day posting to social media. Pew Research reports 69% of adults use Facebook on a daily basis making Facebook the most used social media platform. So, it’s no surprise that employers keep tabs on current employees and research potential candidates by viewing social media accounts. Human Resource Executive, Dr. Nicole Konkel, and Lee Neubecker, President & CEO of Enigma Forensics talk about the appropriate use of social media sites and the workplace. Watch this video to learn more about how employers interpret your social media activity.

Appropriate Social Media Activity in the Workplace

The video transcript follows

Lee Neubecker (LN): Hi I’m here today with Dr. Nicole Konkel. Dr. Nicole, thanks for being on the show.

Nicole Konkel (NK): Thanks for havin’ me Lee.

LN: Dr. Nicole is a specialist in organizational design and she helps organizations manage one of their most important resources, their people.

NK: Yes.

LN: So, Dr. Nicole, I asked you to come on today to talk a little bit about what should happen in the workplace with regards to appropriate use of social media while at work.

NK: Yes, get rid of it all. I’m kidding. Kidding of course. Well, you know, I happen to have had an opportunity to be in leadership positions in a lot of different roles. And, in those roles, I’ve noticed some best practices that, ya know, employees and people who are looking to get a job should and should not do. And, one of the best pieces of advice that I can give people is if you have to pause for one second to think if this should be on social media, don’t put it on social media. Everybody is looking at social media, potential employers, your current employer, managers when you’re calling out sick . To see if you actually are sick or if you’re pulling a “Ferris Ferris Bueller’s Day Off for those of us old enough to know what that means . And, at the Cubs came or whatever the case may be. And so, I would just tell people to always be thinking about what you want your professional history on social media to be like. Not today, but five years from now, 10 years from now, how ever long you plan on working.

LN: I think we had a conversation many years back where it went something like, oh well “but Lee I had my Facebook locked down.

NK: Yeah.

LN: And I said to ya at the time, you just got to assume that anything ya post might get out there.

NK: Right

LN: In fact, events that happened.

NK: Right

LN: Hopefully that advice was helpful.

NK: Yeah, so it was funny because I really argued you down about that. But, today, maybe it’s probably seven to 10 years later I’m in 100% agreement. I never post anything about my work. I never post anything about the day I’ve had at work. I never post anything that could be negatively construed.. By my company, by a competitor. And so, I make a conscious effort to make sure that my posts are pretty much meaningless.

LN: Yep.

NK: And don’t have anything to do with my career.

LN: But there’s also things that people should do. doesn’t see them.

NK: For sure.

LN: And you have to be careful because Facebook changes. Especially if you choose to post something publicly, I have to remember to go back and change the setting back..

NK: Sure.

LN: To be private.

NK: Yes, and the other thing Lee is, whatever platform you’re using, go back monthly and see what they might have changed. You just never know. I have put things as private and then a month or two months or three months later I go and look and it’s public.

LN: How does it make you feel.

NK: It’s like oh my gosh I did not want this public Facebook that’s why I had it private first. And that’s not to pick on any one social media.. Outlet But, they change things all the time. It’s social media, they’re trying to make things.. User friendly for all of us. And, ya know, be able to share as much information or as little as possible. But, check that. And make sure that what you want out there for the public is out there for the public and what you don’t is not.

LN: Another thing too that you might want to do as well is you can lock yourself down so that people can’t find you. I recommend that people have their children use sudo names if they’re going to be on Facebook.

NK: Right so their real names aren’t out there. Because, the stuff gets archived. There’s websites like PeekYou that find ways of seeing your stuff..

NK: Yeah

LN: And can get your archives that you think are locked down.

NK: Yeah. And one other thing I think is very beneficial to people that are searching for employment is that you make your profiles completely private when you’re searching for a job.

LN: And, don’t use a Email name that sounds sexualized.

NK: Yes.

LN: I mean, honestly.

NK: Sexy kitten 1995 is probably not going to get you that job. But just be mindful that, and I have done this before as an employer I’ve gone to social media to see what people’s presence has been to determine if there was anything there that would keep me for key positions and roles that I hire for keep me from wanting to hire that person.

LN: So, the dates and times of your posts matter to. If you’ve got regular posts on social media that don’t somehow tie into your work there’s a problem. Now sometimes you got to post stuff on LinkedIn..

NK: Right.

LN: To help market..

NK: Yes.

LN: Your firm and their mission. And that’s one thing but just, ya know, ask those questions and think about does this show that I’m a diligent worker if I’m commenting and Tweeting..

NK: All day

LN: All day on entertainment websites..

NK: Right.

LN: And things that don’t relate to your position.

NK: Right. And one thing that I have said I’ve never heard anyone else say this so I’m going to go ahead and say that it’s my quote. Facebook is not LinkedIn and LinkedIn is not Facebook. If the profiles of the people that you have on both of those match you’re doing something wrong . Where LinkedIn is for your professional, ya know, world and Facebook isn’t. And, there are some people I’m Facebook friends with who have sent me LinkedIn in requests that I’m not connected to because that’s not the way I want to be connected to those people. And, you absolutely have the right to do that because it’s your social media

LN: Yeah, and unfortunately, the people you connect to you can be judged against who your friends are. And, that’s always a dilemma because we can’t control our family all the time. All we can do is drop them .

NK: I’ve had to do that a couple times.

LN: But, ya know, it’s unfortunate sometimes when extended family or people that you might not be checkin’ in with post things in their profile inappropriate pictures or whatnot.

NK: Right.

LN: That could potentially reflect adversarially on you. And the thing is, if you’re interviewing me for a job you’re doing the digging you’re not telling me what you’re looking at are ya.

NK: Of course not.

LN: But you’re looking to see is this going to be a problem for me if I hire this person.

NK: Right. And I’ll give a quick example of, ya know, something that was problematic for me when I was doing research. I did see that someone I was potentially hiring had a person on their friend list that was making racists and sexist comments.

LN: And, I think everyone out there has a friend like that. Which is exactly why you should be locking down and hiding your friends so people can’t..

NK: Right.

LN: Find out.

NK: Yeah so, if you go and search me right now you won’t see much and you certainly won’t see my friend list. But, the other side of that is, ya know, if I have people on my page that are making those types of remarks, guess what, they’re gone. I don’t care if it’s my mother, I don’t care who it is. Because, that is not any type of social media conversation that I want had on my page nor do I want to be a part of it.

LN: Well, thanks so much for being on this show Nicole. It’s been great having you.

NK: Thanks for having me Lee!

To learn about the policy for social media for the U.S. Office of Personnel Management click on the link below.

https://www.opm.gov/news/social-media-presence/social-media-policy.pdf

Check out this story from the Society of Human Resource Management (SHRM) This article provides an overview of the use of social media by employers and their employees.

https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingsocialmedia.aspx